fcuk during Fashion on 1....

In April 1997, French Connection began branding their clothes "fcuk" (usually written in lowercase). Apparently they first discovered the acronym when a fax was sent from their Hong Kong store, entitled "FCHK to FCUK".

Though they insisted it was an acronym for French Connection United Kingdom, its similarity to the word "fuck" caused controversy.

French Connection exploited the controversy of the name, producing an extremely popular range of t-shirts with messages such as "fcuk fashion", "fcuk this", "hot as fcuk", "mile high fcuk", "too busy to fcuk", "lucky fcuk", "Fun Comes Usually Kneeling", "fcuk on the beach", "Cool as fcuk", etc. There were also a number of regionally specific messages, such as "fondle constantly until knackered" (in the UK), "fcuk in hull" ,"no fcukin worries" (in Australia) and "fcuk off". "Chugging the fcuk" and "Munching on fcuk" were popular shirt titles but were later found as inappropriate.

A fashion showcase by FCUK during the 2010 "Licence to Style" Fashion Week at 1 Utama Shopping Mall...will...it's gonna to "fcuk during Fashion on 1" showcase!!

#1:




#2:


#3:


#4:


#5:


#6:


#7:


#8:,...That's all folk....!