August 11, 2010

An impromptu Commercial Photography Assignment

It's was an impromptu assignment form a local based Japanese corporation to cover a few shots for their upcoming new payment services in Malaysia.

The uniqueness of this assignment is that all talents; right form the Models, MUA (Make-up Artist) and Coordinators involved are their full-time working associates from this company.

To my surprise… all talents acted in a very natural manner. I must say that make-up was done quite well and the talents are superb in their individual’s expression.


Scene #1:

A long queue at the “Cash Deposit Machine” waiting to make their payment…very frustrating mood..!

ATM Line 3


Am telling you….you don’t want to know where I shoot these 2 shots…because its was done at the location that you can never imagine! (Thanks to the power of Photoshop CS4..that's why it's called digital photography..HAHA!)




Scene #2:

TCAPM_2
The setting for these shots remained single light sources (from the front/ left), intentionally over-expose the busy background to get the “white-isolated” background for advertisement/ above the line usage..


Scene #3:

To captured a happy couple with their kids enjoying their weekend in a park without worrying their banking payment issue. 

TCAPM_3


The in-house coordinator provides the Story Board ( a few photos downloaded from the Web) and all talents follows it without much directions from me (The Photographer) and that’s great news…effortless shooting experience!

 Scene #4:

TCAPM_4

The setting for these shots was very basic and simple, a single light source (from the left) to balance the shadow and I done it even without a reflector!



Overall, I enjoy so much working with this group of people over a not so sunny Saturday morning and am please with the outcome from a very simple light setting.

I know there are still plenty of rooms for improvement, please leave your comment(s) to share your thought with me....Appreciate it!

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