
In 1997, French Connection began branding their clothes "fcuk" (usually written in lowercase). Reportedly, they first discovered the acronym when a fax was sent from their Hong Kong store, entitled "FCHK to FCUK". Though they insisted it was an acronym for French Connection United Kingdom, its similarity to the word "fuck" caused controversy..(From Wiki)
fcuk(French Connection United Kingdom)是英國服裝公司French Connection所擁有的服飾品牌。
成立於1972年、初期只以「French Connection」作為品牌名的該公司,自1997年時開始大規模地推廣其新的品牌名稱縮寫「fcuk」(通常採全小寫方式標示),他们首先发现fcuk的缩写是发自香港的商店传真,题为“FCHK至FCUK”。由於名稱縮寫十分接近英文髒話「Fuck」而容易被混淆,反而幫助了知名度的提高..(引用維基百科)

fcuk (French Connection) is one of the clothing brand that I like most, especially the casual wear for men for a simple reason, the XL size just fit perfectly.
Anyway, I still think that their t-shirt is abit over-priced for such quality as compared to many other premium clothing brands available locally . Personally, I only go for thier premium shirt instead.

fcuk这个服装品牌是我最喜欢的优质服装品牌之一,尤其是男性的休闲服装. 我喜欢的原因很简单,它们的XL尺寸非常合身。
无论如何,相比许多本地有供货的其他国际优质服装品牌来说, 我仍然认为fcuk的T-恤价格相比它的质量还是偏高! 所以,我只会去采买他们的优质衬衫代替。



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